The Reality of Websites.

I have worked with over 200 businesses, creators, and founders in the last ten years, and nearly every single one thought that a new website would solve all of their problems.

It doesn’t.

A website, by itself, is a waste of money and provides 0 return on investment. Here are some metrics to prove the point:

• At this exact moment, there are over 199,533,484 active websites online and growing by the second.
• 1,000,000 computers were sold today, while roughly 3,700,000 smartphones were sold, again rising by the second.

These statistics show two important facts: websites, in general, are saturated, and people are more likely to view websites on smartphones. This means that user experience (UX) needs to be tailored to mobile users. Google’s emphasis on Core Web Vitals confirms this.

What do mobile users hate? Hamburgers.

Mobile navigation is clunky as hell, mostly due to screen real estate. The industry solution of the hamburger menu, while looking okay, tends to frustrate users and results in people just not visiting interior pages.

Here are some more stats:

• Users want pretty content and not just walls of text (Source: Adobe)
• 51% of people want “contact information” when they go to websites. (Source: KoMarketing)
• 38% of people will bounce out of a website if the content is ugly. (Source: Adobe)
• Mobile devices now account for nearly 2 of every 3 minutes spent online (Source: KoMarketing)
• 47% of website visitors check out a company’s products/services page before looking at any other sections of the site (Source: KoMarketing)
• Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
• Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)

I propose doing away with traditional internal website pages. Instead, put it all on the homepage. This opens up a world of opportunities. The average business that isn’t selling SAAS or doing eCommerce does not need internal pages. Except for the content hub for SEO of course.

For nearly all Small Business websites and marketing-focused lead gen websites, all you need is a single page to start and then expand into a content hub, most people call it a blog. The hub should contain expanded service information, case studies, and content to increase buyer confidence and genuinely bring value to the reader. This hub should all be linked directly from your homepage, and every post should have a CTA at the bottom. Like this blog post.

The average fully developed website costs between $5000-$10,000 dollars for small businesses and jumps to $40,000–100,000 for enterprises. Going the customized WordPress template route usually starts at $1000-$5,000.

With no experience, you can build a single-page website in a week and host it for a year for under $300 with any of these options:

• WordPress & Elementor
• Wordpress & Live Canvas
• Wordpress & Agnostic

WordPress gives you a fully scalable stack when done right. Wordpress is used by enterprise companies and will last the life of the business no matter how big or small you want to scale and when the time comes to hire, you will be able to find a skilled and affordable workforce ready to jump in. There is 0 compromise.

You can get started with Wordpress and Everyway today.