Data consolidation & CRM
Turn years of fragmented lists, exports, and PDFs into one clean, deduplicated database you can actually query.
AI sales systems studio, live in production
Custom AI sales systems that turn raw data into booked revenue.
Everyway builds the engine behind your outbound. It cleans up your prospect data, finds the accounts worth chasing, researches each one, and writes personalized email that holds up to scrutiny. No hallucinations, no runaway API bills.
Working across K-12 education, professional development, and industrial B2B.
I've worked with Fortune 500, Inc 5000, and government organizations
The approach
One waterfall, from raw data to ready-to-send.
Every Everyway system runs on the same backbone: a pipeline that takes the data you already have and turns it into outreach your reps are glad to send.
- 01
Ingest & unify
Years of scattered spreadsheets, CSVs, and PDFs become one clean, deduplicated database, with full provenance back to every source row.
- 02
Surface signals
Live feeds and public records reveal who is actually in-market: RFPs, available funding, leadership changes, and strategic-plan priorities.
- 03
Research every account
Agentic web research builds a verified dossier on each prospect: its scale, its fit, the key people, and the angle most likely to land.
- 04
Score & prioritize
Every account is scored 0 to 100 against a fit rubric and tiered, so your reps spend their time on the best opportunities first.
- 05
Write & verify
Personalized, compliant email sequences. Every claim is traced to a source and passed through a skeptic check before a draft ever reaches a human.
What I build
The pieces of a modern sales engine.
Take the whole waterfall, or the one piece your pipeline is missing.
Buying-signal intelligence
Find real intent in public records and live APIs, from RFPs and funding to leadership turnover and strategic priorities, then match it to what you sell.
Agentic research waterfalls
Automated per-account research that produces a verified dossier and a fit score, so no rep starts from a blank page.
Personalized outreach
AI-written, fact-checked email sequences in your voice. Compliant, sent on cadence, and grounded in each prospect's reality.
Dashboards reps actually use
Clean admin interfaces, built in Astro/Supabase or Laravel/Filament, where your team works the queue and tracks every touch.
Anti-hallucination QA
Verification gates, corroboration checks, and human review built into the pipeline so nothing false ever goes out the door.
Need a website built?
I also design, build, and maintain websites — WordPress, Shopify, Ghost, Wix, or a custom static site in Astro. Done for you, kept fast and worry-free.
Selected work
Systems running in production.
Real systems with real data, working across very different industries.
K-12 Cold outreach
Sales Intelligence Pipeline
AccuTrain
Public buying signals become scored prospects and personalized, fact-checked cold email. 3,400+ districts and 500,000+ contacts feed a rep-facing CRM, and per-rep outreach went from about 10 personalized touches a day to over 100.
K-12 Warm nurture
Summit Marketing Engine
AccuTrain
Topic-matched, AI-personalized email sequences that move past attendees and education leaders toward registering for professional-development summits.
Industrial Data cleanup
Industrial Sales CRM
Sundance Grinders
39,000 companies and 24,000 contacts consolidated from spreadsheets and 31 state-agency PDFs, then run through an automated research-to-campaign waterfall.
Why Everyway
A few things I do differently.
No hallucinations, by design
Every claim traces back to a source. Skeptic verification gates and corroboration checks run before anything reaches a human.
Predictable cost, no surprise bills
Built so cost stays flat as your outreach volume grows. No per-token metering, and no surprise API bills at the end of the month.
You work directly with me
Founder-led, end to end. No account managers and no offshore handoff. You talk to the person building it.
Stack-agnostic
Astro + Supabase or Laravel + Filament. I fit the system to your team and data, not the other way around.
You own everything
Code in your repo, data in your database. No lock-in, no rented black box you can't see inside.
Shipped, not slideware
These aren't prototypes. The systems above run in production and send real outreach today.
The founder
Hi, I'm Matt Gilbert.
I build the kind of sales systems I'd want running my own pipeline: quick to ship, honest about what they can do, and grounded in real data. Over the last few years I've put AI sales engines into production across K-12 education, professional development, and industrial B2B, cleaning up messy data, finding buying signals, and writing outreach that reps actually trust.
If your outbound is held back by stale lists, generic messaging, or AI you can't trust, let's fix that.
Let's build your sales engine.
Tell me about your pipeline. I'll show you what an AI sales system tailored to your data and your motion could look like.
Book a callPrefer email? matt@goeveryway.com