Notes on growth, demand gen, and AI.
Short, practical writing on what actually moves a funnel. No fluff, no gated PDFs.
What an SDR really costs you
A sales development rep is mostly paid to do work a machine should be doing. Here's the actual math, from someone who's hired them and been one.
ReadHow a one-person shop runs outreach like a sales team
If you build a high-ticket product solo, you already know who your buyers are. Reaching them shouldn't take a full-time job you don't have.
ReadGet quoted, not just ranked
SEO got you into the list of results. The new job is getting your words into the answer the AI hands back. Here's how that actually works.
ReadStart with one system, scale to the whole funnel
When growth stalls, the instinct is to fix everything at once. That's usually how you end up with a six-figure project and no idea what worked.
ReadSignals beat spray-and-pray
Why the best outbound starts with what a prospect has already told the market, not a bigger send list.
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