Notes on growth, demand gen, and AI.
Short, practical writing on what actually moves a funnel. No fluff, no gated PDFs.
The AI Track
A self-directed curriculum for building AI across sales, marketing, growth, RevOps, and engineering. 13 modules, a depth target for each, and something you build at the end of every one.
Open the curriculumWhat is a vector database?
Search by meaning instead of keywords. What a vector database is, why it needs to be its own thing, where it fits in RAG, and whether you actually need one yet.
ReadWhat is RAG?
Retrieval-augmented generation, explained without the jargon. What RAG is, how it works in three steps, why it's how you stop a model from making things up, and where it breaks.
ReadThe AI reading list, in order
The books, courses, and videos worth your time for getting good at building AI, in the order to work through them. No filler. If it didn't earn its place, it's not here.
ReadGet quoted, not just ranked
SEO got you into the list of results. The new job is getting your words into the answer the AI hands back. Here's how that actually works.
ReadHow a one-person shop runs outreach like a sales team
If you build a high-ticket product solo, you already know who your buyers are. Reaching them shouldn't take a full-time job you don't have.
ReadWhat an SDR really costs you
A sales development rep is mostly paid to do work a machine should be doing. Here's the actual math, from someone who's hired them and been one.
ReadStart with one system, scale to the whole funnel
When growth stalls, the instinct is to fix everything at once. That's usually how you end up with a six-figure project and no idea what worked.
ReadSignals beat spray-and-pray
Why the best outbound starts with what a prospect has already told the market, not a bigger send list.
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